The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

The appointment on behalf of premium hospitality experience provider On Location will see Lowe making rounds and serving as the face of the brand at events like the Super Bowl and FIFA World Cup 26.

Promotional products remain one of the most powerful tools in a marketer’s arsenal. Among them, stylish promotional umbrellas ...

Discover how Raffles and Fairmont are reimagining luxury hospitality by blending heritage with innovation, led by Claudia Kozma Kaplan.

The Rock It! Co., founded by Leah Stoudenmire Lawson, specializes in creating corporate events designed to build brand ...

The Rock It! Co., founded by Leah Stoudenmire Lawson, specializes in creating corporate events designed to build brand identity and loyalty.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

FTC Hobbles Brand Safety - 06/24/2025The FTC's proposed order, unveiled Monday, includes conditions prohibiting Omnicom/IPG from directing ad dollars based on a publisher's "political or ...

The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.