In event marketing, the giveaway has long served as a post-event brand reminder. As consumer expectations evolve, so must ...

Shopify reports that in-person sales are rising, highlighting the value of physical retail for brands like Dossier and The ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

The Swedish vodka company is collaborating with a European music festival for a limited-edition bottle design.

The appointment on behalf of premium hospitality experience provider On Location will see Lowe making rounds and serving as the face of the brand at events like the Super Bowl and FIFA World Cup 26.

The founder of Meeting Services Unlimited launched her company at a time when Indiana had no established firms in the field, ...

In this interactive in-person workshop, experienced strategist Kristen Caloca will show you secrets and best practices for proactively preparing for a crisis in ways that can help nonprofits build ...

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What connects a red carpet in Mumbai to a community summit in New York? For Maharsh Patel, the answer lies in something ...