News

Major UK publishers have seen Google search visibility ‘drop by up to 80%’ since 2019
Visibility in Google search results of some of the UK’s biggest national news publishers has dropped by up to 80% compared to ...
BBC Radio 2 loses nearly half a million listeners since weekday relaunch
Radio 2’s weekly audience has now fallen by nearly two million in three years, down from an average of 14.53 million ...
International News Media Association9h
Grupo Clarín creates audience segments for ads with real-time data
Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...
Sports Business Journal16h
Audience Analysis: Ichiro drives HOF numbers for MLB Network; TNT wraps return to NASCAR
MLB Network on Sunday afternoon drew its best audience for a HOF Induction Ceremony since 2019, with an average of 247,000 ...
TMCnet19h
Digital Culture Group Launches ARI, the First AI That Predicts Why Audiences Engage
In its fist major deployment, ARI delivered game-changing results for a national prepaid wireless brand. The campaign generated 220% click-through-rate (CTR), identified new behavioral segments and ...