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Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.

My Gen-Z marketer taught me that it's all about authenticity and staying on top of microtrends on TikTok. Here's how to that.

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

Here's a breakdown of what these influencers -- or "finfluencers" -- could be earning across popular social media platforms.

Five chief medical officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.

Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment ...

Artificial intelligence is no longer a distant promise in digital marketing—it’s a practical, everyday tool transforming how businesses reach and engage customers. From smarter content creation to ...

Organic search may look different in 2025, but it still offers stable long-term visibility and brand influence.