Aritzia's Black Friday sale starts now! Shop casual luxury styles including the best-selling Super Puff for up to $100 off — and find out why we can't live without it. Stop freezing, start flexing.

aritzia.com Tna The Mega Puff Shorty. We love Tna's The Mega Puff Shorty ($275) in this shade, which is somewhere in between chartreuse and lemon. Tna's The Mega Puff Shorty. From. $275.

Our editors test to see what makes Aritzia's Super Puff so popular. These coats are built for sub-zero temperatures, high winds, and freezing rain.

Aritzia's Super Puff jacket will keep you warm all winter long. In this review, you'll see what the hype is about and why it's worth it.

I wouldn't be able to walk to work in freezing temps without my Aritzia Super Puff. Read our full review of Artizia's trendy, marshmallow-shaped jacket taking NYC by storm.

Emily Ratajokowski braved the cold in the shorter version of Aritzia’s Super Puff this January to walk her dog, Columbo. GC Images Aritzia. Aritzia Super Puff Shorty. BUY NOW $275.00.

Case in point? Markle was just spotted wearing The Super Puff Long coat ($350) from. PureWow Editors select every item that appears on this page,, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices ...

Super Puff’s immersive pop-up environments, called Super Worlds, were created by Willo Perron, the designer responsible for Drake’s flying Ferrari and Jay Z’s 4:44 album, among other projects.