Perplexity’s Comet browser is a strong first step toward smarter web browsing. But OpenAI’s rumored browser has the potential to go further by offering a more intelligent, personalized and action-ready browsing experience.

The idea is to reduce the need for users to visit third-party sites or apps, either to access information or an AI chatbot.

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how consumers browse the web.