Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.

Enhance your Shopify store's performance through customer segmentation techniques and insights, illustrated by Citron Clothing's Analyze360™ success story.

Behavioral segmentation, a strategy that groups customers based on their actions rather than demographics, is a powerful tool for achieving this. The advent of mathematical AI models has ...

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

Architecture review boards have gone out of favor in the age of agile and devops, but what's really needed is a more collaborative approach.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

For a fragile startup, all customers are not the same. Some are profitable...and some are not! Use customer segmentation to know which is which.

Customer segmentation is an important aspect in aiding businesses to comprehensively understand their customer base and tailor their marketing strategies for optimal effectiveness. Traditional ...

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...