Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

Here are a few of the big personnel headlines from the craft brewing industry in the last month plus. Let's take a look.

Each year, consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and once again, ...

One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR ...

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Anson Frericks, a Cincinnati native and former president of Anheuser-Busch InBev, has detailed the controversy in his new book, "Last Call for Bud Light." ...

In a Super Bowl commercial lineup that leaned into artificial ... And it was a banner year overall for Anheuser-Busch, which led all alcohol products by purchasing 3 ½ minutes of advertising ...

A look behind the scenes of how a Clydesdale horse featured in a Super Bowl ad on Sunday was raised and trained to appear in the commercial.

USA Today asks consumers to vote on their favorite Super Bowl commercials each year via the Ad Meter. The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable ...

The company merged with Miller in 2016 and had been barred from advertising because of an exclusivity agreement with Anheuser-Busch that finally lapsed. Previously, Miller commercials could air ...