On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...