For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon was founded in 1994 and is one of the biggest companies in the world with an instantly recognisable logo. But some people are only just spotting the "subliminal" message "hidden" in it ...

As one of the largest technology companies in the world, the Amazon logo is instantly recognisable - but there's a hidden message in the design that some people are only just noticing ...

Amazon is the latest company to step directly into the raging Internet-fire fueled by updates to beloved — or at least familiar — logos. In the past decade, Airbnb’s new logo was compared to ...

Amazon has quietly changed the design of its new app icon, replacing the blue ribbon on top that drew some unfavorable comparisons.

Amazon has quietly changed the design of its new app icon, replacing the blue ribbon on top that drew some unfavorable comparisons.. Users of the Amazon Shopping app will now see a brown box that ...