We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Advertising promotions are done to build brand image, and the results become apparent though the passage of time. Sales promotions are much more immediate and focus on getting revenues into the ...

The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure copy or develop any sales ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. Marketing used to be centered around traditional marketing techniques including ...

Advertising and Promotions on Social Media. Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media ...

"While there certainly was advertising and promotion before Barnum came along, he took that science to new and never-before seen levels," said Kathy Maher, executive director and curator of the ...