The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with ...

Leaders need to recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and ...

Visit Florida is a public-private agency that is receiving $80 million in state money this fiscal year to promote tourism in ...

Ness Digital Engineering (Ness) has announced Anshul Kaushesh as its new Chief Marketing Officer. An accomplished marke ...

The exchange4media Group hosted the sixth edition of the e4m Health & Wellness Marketing Conference on July 25 in Mumbai. The ...

Remote work does, however, offer certain challenges. Work productivity and mental health can be impacted by isolation, a ...

Kampala, Uganda | THE INDEPENDENT | Evolve Group Africa, a prominent brand marketing and communications firm, hosted its ...

Hood College has introduced a new minor for the upcoming 2025-26 school year to target a growing interest in sports entertainment. The minor in sports entertainment and marketing will be offered ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

The 5 Cs of pricing include a number of aspects. Here we focus on channel members and how they influence companies pricing ...

The exchange4media Group hosted the sixth edition of the e4m Health & Wellness Marketing Awards on July 25. At the awards ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.