Advertising promotions are done to build brand image, and the results become apparent though the passage of time. Sales promotions are much more immediate and focus on getting revenues into the ...

The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure copy or develop any sales ...

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

Advertising and Promotions on Social Media. Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media ...

"While there certainly was advertising and promotion before Barnum came along, he took that science to new and never-before seen levels," said Kathy Maher, executive director and curator of the ...

AGG recently presented a webinar on “FDA Regulation of Rx Drug and Medical Device Advertising & Promotion: The Year in Review.”The webinar focused primarily on enforcement letters and three ...