Value propositions are the reasons why people should buy your product. They explain the benefits of your products, they describe what your product does, it explains how your product or service can ...

When it comes to so-called "inauthentic content" on YouTube, the platform is finally taking a stand. Here is everything you ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Google’s gross ad revenue in India in FY2024 was ₹312.21 billion ($3.6 billion). That’s before the AI party even started. Net ...

Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Beyond ad removal, background play, and YouTube Music, YouTube keeps small but very useful perks for Premium-only members.

Key Takeaways Kids’ videos on YouTube are loaded with junk food promotionsThree-quarters of 6- to 8-year-olds were fed promotions for junk food during a half-hour watching YouTube or YouTube ...

Parents should be aware that their kids are being exposed to ads for junk food when they watch YouTube videos. Originally published on healthday.com, part of the BLOX Digital Content Exchange.