A YouTube account called Double Date has quietly become one of the biggest creators in the world. For the past 12 weeks, they ...

In a tough Hollywood job market, crew members and actors are finding more work in the creator economy, businesses led by influencers who post content for YouTube, Instagram and TikTok.

YouTube will update its monetisation rules under the YouTube Partner Programme, targeting what it describes as "mass-produced, repetitious, or inauthentic content." The update is aimed at curbing the ...

When it comes to so-called "inauthentic content" on YouTube, the platform is finally taking a stand. Here is everything you ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Google’s gross ad revenue in India in FY2024 was ₹312.21 billion ($3.6 billion). That’s before the AI party even started. Net ...

YouTube will begin enforcing updated Partner Program (YPP) monetization policies that remove “inauthentic” content. Such content will no longer earn revenue.

Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Ads on Google TV have become obnoxious, but I found a solution: a third-party Android launcher that does the basics and ...

After yet another crackdown on ad-blockers, YouTube users are noticing videos that load slowly and direct them to a support page about turning off ad-blocking extensions.

Ads on YouTube are going to be a lot more annoying than they are already. The company is using Gemini AI to find the peak moments of any given video, and place ads there.