While AI gets all the attention, there's another shift impacting marketers that can't be ignored. The post What’s the biggest technology and media shift for marketers that doesn’t involve AI? appeared ...

In advertising, media psychology is used to analyze how people perceive, interpret and are influenced by media messages. This includes understanding the emotional and cognitive responses elicited ...

“I don’t know that I could’ve predicted it at this level,” said Bloomberg Media Group’s chief executive, Justin Smith. “We haven’t seen digital advertising growth in high double ...

Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

To understand the future of post-advertising media, let’s briefly consider its past. During a period of the early 19th century known as the “party press” era, newspapers relied on patrons.

Related Terms: Advertising Media—Internet; Advertising Budget The two most common print media are newspapers and magazines, but print media also include ...

Consumers of HiSmile's popular teeth whitening serum and whitening strips say in a class action that those videos — along ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Big media companies like Amazon, ... $13.25 billion all-stock deal, should it gain the approval of federal regulators, could roil the close-knit world of advertising and media buying agencies.

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

How to cut marketing spend. In October 2022, Recast, a startup with software that analyzes marketing spend, raised a seed round of funding led by Lerer Hippeau, a New York venture-capital firm.