Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of the ‘famous ...

Bentley University students unveil top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Politics is awash in cash from billionaires using Super PACs to blast political ads. Experts say a donation limit could have ...

ASMR stands for “autonomous sensory meridian response," a relaxing and pleasurable feeling some people experience from ...

For example, recognizing that players in a specific region prefer mobile gaming during evening hours can guide the timing of ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.