Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Green River Distilling Company unveiled its first “modern brand” advertising campaign in over 100 years. Officials say the ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war.

Ahead of the next above-inflation price rise: all you need to know about getting the best deal for rail travel in Britain ...

In addition, since the full-scale invasion at least 20,000 Ukrainian children have been deported or forcibly transferred to ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech ...

Fox News calls Arizona for Donald Trump. Nov 9 • 6:44 AM ET Fox News calls Nevada for Donald Trump. Nov 6 • 4:59 PM ET Fox News calls Alaska for Donald Trump. Nov 6 • 12:58 PM ET Fox News ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage ... In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and ...