Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Where That Leaves the adidas Copa Mundial Made in Scheinfeld, Germany, the adidas Copa Mundial (1979) stands next to The Puma King (1966) as the most iconic football boot of all time.

At Paris Fashion Week Men’s Spring/Summer 2026, adidas Originals celebrated the enduring impact of football culture far ...

While football as an industry is geared towards progress and newness, Kroos found a paid of boots he liked and stuck with them. Here's why ...

Adidas has renamed its 11pro boots after Germany midfielder Toni Kroos. Kroos played what is set to be his final game in professional football on Friday evening as his Germany side lost 2-1 ...

Adidas Losing Germany to Nike Is One of Its Biggest Failures Nike's massive new deal with the German soccer team undoes decades of rich history.

A year defined by football. Since adidas’ inception, football has been intertwined with the brand’s story, and for the past ...

Sportswear brand Adidas has released the F50+ football boot, which it believes is its fastest ever and could usher in an era of football super shoes.

Adidas launched its new kit with excitement ahead of Germany hosting the European Championship this summer - but the company has instead found itself embroiled in another row.

Germany’s football association has been accused of lacking in patriotism after its decision to dismiss Adidas as the main supplier of the national team kit.

Adidas and Puma, family-owned firms from the same German town, dominated global sports apparel from boots to tracksuits, and football remained a simple game, in the famous words of England’s ...