The discussion starts with a primer on adaptive Web design, or AWD. Like responsive design, adaptive is rooted in trying to create a better user experience across a number of different devices.

VideoWe’re already starting to see the limitations of responsive design. With the new types of content people are interacting with (such as 4K resolution, 3D images, and 3D printing), we have ...

Other major brands that chose adaptive over responsive include Amazon.com, Walmart.com and Etsy.com. Even Google itself uses adaptive Web design. It is a common myth that Google prioritizes RWD sites.

Guest [Update: This article was written for business readers. Due to an outcry from the responsive design community after this was published, I added the word “web” to the term “adaptive ...

Probably not. Responsive design is a technique in which the same HTML code is delivered to each device, but tweaks to CSS (which determines the layout of a web page) allow it to adjust to the ...

But adaptive web design (AWD) is another option to consider. The phrase was coined by Aaron Gustafson, who wrote the book on what some consider a more holistic approach to web design.

An adaptive design, by contrast, might show very different content, and also present a different UI, reflecting touchscreen’s tap/swipe/scroll versus desktop’s keyboard/mouse interaction.

As Web design takes on a mobile-first mentality, navigating the growing number of options available from adaptive delivery, responsive Web and adaptive design is making it more difficult than ever for ...

New web design trends emerge every year, changing and transforming the perception of truly stylish and attractive digital ...