The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human connection.

In this exciting video, join us as we embark on a creative journey to transform a massive blank canvas into a masterpiece.

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by ...

George Woltz, who co-founded the Martin & Woltz agency, a precursor to The Martin Agency, died in Naples, Florida on July 16.

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

When a brand is referenced across trusted sources, its likelihood of appearing in AI-generated responses increases. This ...

Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Based in New York City, Chip Kidd is best known for his stunning book jackets – most notably for seminal publishing house ...