Considering that Facebook has captured one of the largest advertising audiences on the world wide web (an estimated 2.91 billion people) for an astonishingly competitive cost per click of $0.43 ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

This helps me constantly draw creative inspiration from the world around me. - Bryanne DeGoede, BLND Public Relations 14. Traveling To Gain New Perspectives And Ideas Travel, travel, travel!

Daboll notes that Adobe recently predicted that the number of ads will increase 5 times in the next 2 years alone. He states, “What’s new is that we can now leverage AI correctly to handle ...

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and ...

This made me understand how branding and advertising can motivate people to act. With this in mind, I entered the creative industry to promote solutions to social problems in an attractive and ...

This is something you see in movies, and here I am.” Amazon said its ad was produced by the company’s internal creative team in partnership with production company Hungry Man.

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...