Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

Lauren Parr is the co-founder and Product Director at RepuGen, one of the leading healthcare reputation management platforms.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Leading account and intent-based sales and marketing providers and technology solutions for the beverage industry: introduction Across the global landscape of the beverage industry, companies are ...

At first glance, the combination of direct marketing with behavioral targeting should create a stronger engagement profile. In practice, however, behavioral targeting diminishes the quality of leads, ...

Delivering an account-based experience is the best way to succeed in reaching finserv buyers digitally and catering to their heightened expectations.

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

The UK Advertising Standards Authority has upheld complaints against three ads by gaming supplier Play’n GO. The ads were ...