The refreshed logo features an energized icon and modern fonts that embody the company's focus on service and reliability. The updated color palette introduces an industrial slate gray-blue alongside ...

One month into the methodical removal of several crumbling IBM-Endicott buildings, a key symbol of the company's early ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

The press release said the wordmark was being altered to feature “a modern, custom font” that will make the corporation stand out from its competitors. As for the symbol part of the logo ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its ...

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...