Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. The post ...

To get a more practical glimpse of how CDP and CEP differ yet complement each other, let's consider three use-cases. Customer engagement platform ... By analyzing that data, the CDP can segment users ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Wind (1978) reflected that 'any attempt to use a single ... value of each customer. It was hoped to provide a specific proposition for each segment tailored to the motivational drivers of purchasing ...

But what if we stepped back and thought about using scenarios as a creative way to segment the market? After all, different customer sets face different ... But what if that weren't the case? What if ...

From sustainability and entertainment to cutting medical costs and boosting students education, here are seven AI use cases customers are clamoring for in 2024, says Google Cloud AI partner Cloudsufi.

From code generation to information retrieval and synthesis, AI channel superstar Quantiphi’s Asif Hasan explains four very popular generative AI use cases customers are demanding right now.