Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. The post ...

Net debt/EBITDA was 1.7 times in fiscal 2023, but we expect this ratio to increase temporarily above 3 times with the acquisition of 1E. Leverage should decline again in the next few years given the ...

Sophos’ $859 million acquisition of Secureworks will give the cybersecurity vendor a ‘much better competency’ on serving the ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Aptar has a narrow economic moat, with durable switching costs in the Pharma business supported by intangible assets throughout the product portfolio from expertise in product regulation, design, and ...

Palantir's Q4 earnings beat expectations, with revenue up 36% YoY and EPS up 75% YoY. Check out why I remain bearish on PLTR ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

LinkedIn Lawsuit Over Use of Customer Data for AI Models Is Dismissed By Jonathan Stempel (Reuters) - A proposed class action accusing Microsoft's LinkedIn of violating the privacy of millions of ...

De La Torre accused the business-focused social media platform of breaking a promise to use personal customer data only to improve its services, by sharing customers' messages with third parties ...

With the recent boom of artificial intelligence in healthcare, leaders are grappling with the best use cases. Many systems are piloting AI programs to reduce clinician workloads and improve ...

but it’s so complicated and intrusive that many people probably won’t use it. CVS locks up items to combat “shrink”, an industry term for merchandise you can’t sell, including items that have been ...