The so-called lip gloss overture is just one of many subtle tactics used by social media stars. By Madison Malone Kircher If this story were a TikTok video, the writer would be applying lip gloss ...

Beauty is a playful and personal mode of expression. There's no wrong way to explore it as long as you're having fun. Enter: Test Mode, a series in which InStyle puts the latest buzzy makeup ...

Since its debut last October, The Outset’s Lip Oasis has stood in a league of its own—a true hybrid that offers the gloss of a lip product with the hydration of a treatment.