While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are ...

The Shark FlexStyle is half the price of a Dyson model, yet it still delivers salon-quality results.

The quiet, lightweight Rusk W8less works as well as hair dryers five times the price. It blows hot air fast and will last for years.

One writer dives into this less familiar treatment to understand the differences, similarities, and risks compared to hair relaxers.

CEO Jeroen Temmerman says the brand is entering a new era of beauty personalisation to compete with tech disruptors.

Hair care enthusiasts can grab the innovative Airstrait that both dries and straightens simultaneously, but the deal won't ...

Luckily, ghd has just launched the Chronos Curve Max Wand, a tool specifically designed for longer, thicker styles – so I put ...