One writer dives into this less familiar treatment to understand the differences, similarities, and risks compared to hair relaxers.

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are ...

Hair care enthusiasts can grab the innovative Airstrait that both dries and straightens simultaneously, but the deal won't ...

The Shark FlexStyle is half the price of a Dyson model, yet it still delivers salon-quality results.

CEO Jeroen Temmerman says the brand is entering a new era of beauty personalisation to compete with tech disruptors.

I wanted to find the best hair dryers that replicate the Supersonic experience: That is to say, they give a hair dry that feels quick, easy, and at least a little luxurious.