3D ads are already being used creatively by some of the world’s biggest brands. Ford’s recent campaign (subscription required) to promote Maverick trucks is a great example.

NEW YORK, May 02, 2024--Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital ...

Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

A number of leading adland players have committed to an ambitious goal of achieving net-zero carbon emissions by 2030, under the banner of Ad Net Zero, a global initiative launched in the UK in 2020.

There’s no doubt that 3D advertising captivates and holds attention in ways traditional ads simply can’t. Magnum's new 3D OOH billboard campaign (see pic above) is a great example of using ...

Microsoft, for example, partnered with Nike, Starbucks, and several other companies in 2020 to launch a new organization, Transform to Net Zero, to help build road maps for others to reach the ...

Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV, linear TV, and digital, today announced it joined Ad Net Zero, a ...