Visa's first-quarter profit beat Wall Street estimates on Thursday, as easing concerns about an economic slowdown and discounts encouraged customers to splurge during the holiday shopping season. Retailers offered deep discounts on everything from apparel to toys and luxury products to lure cost-conscious consumers while online sales remained strong thanks to a boom in mobile shopping.

The card brand also touted its payments partnership with the social media platform X as evidence of strength in its partnership strategy.

Visa on Thursday reported $5.1 billion of profits for the final three months of 2024, up 5% from the year prior, as consumer spending remains solid even as some inflation persists. Visa’s per-share earnings for its fiscal first quarter amounted to $2.