Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

In this video interview, you will learn how Australian marketers will benefit from the data partnership that Comscore and Samba TV recently agreed – an arrangement that helps avoid a measurement hole ...

Analysis; TikTok to command 37% of online video advertising revenues by 2027, according to Omdia. At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at ...

Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There are lessons for television, which can increase ...

Samba TV’s extensive first-party data, which is gathered from Smart TVs and includes insights on viewing behaviour across broadcast and streaming, is being integrated with Pubmatic’s advertising ...

WIND Hellas, one of the largest telecommunications companies in Greece, has chosen Broadpeak’s streaming and recording solutions for ABR streaming on its new television service, which covers STB and ...

It was clear from CES 2012 that Connected TV functionality is going to start appearing on more CE brands and that the market for what you might call Tier-2 Connected TV is starting to develop. A ...

Planet V, the new programmatic planning and buying system that enables advertisers to self-serve campaigns across ITV Hub, the BVOD service from Britain’s largest commercial broadcaster ITV, went live ...

In the face of larger file sizes and ever-higher resolutions such as HDR, 4K, 8K, 360-video and virtual reality, storing petabytes of media is a significant challenge that’s all-too-often a cost vs ...

Ensuring brand safety is more than a box-ticking exercise – it is empowering. By installing quality checks about where your brand’s adverts are seen, you can boost confidence and create a better ...

The role of Connected TV in the advertising mix is a hot topic across our industry, and, in particular, there are discussions about the need to be able to measure its impact as part of the full media ...

The coronavirus outbreak and resulting lockdown culture we find ourselves in highlights the true power of live TV and shared experiences. Conviva’s Streaming in the Time of Coronavirus report, ...