Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian ...

Mediapro has vowed to challenge LaLiga’s award of broadcast production services to Host Broadcast Services (HBS) “through all ...

The Ultimate Fighting Championship (UFC) has announced plans for its first event in Azerbaijan, with Baku set to host a fight ...

The UIM E1 World Championship, the all-electric raceboat series, has announced plans for a new event in Croatia in June. The ...

Ally Financial has further increased its investment in women’s sport through a new multi-year sponsorship of the Women’s ...

A two-edition Commonwealth Games deal with Australian commercial broadcaster Seven Network is the first to be announced since ...

Land Rover brand Defender has extended its agreement with World Rugby as a top-tier sponsor of the 2025 Women’s Rugby World ...

Spanish LaLiga outfit Athletic Club has signed a first-of-its-kind, one-match deal with streaming service Max to showcase the ...

Streaming platform Migu has secured broadcast rights in China to the Fifa Club World Cup in a direct deal spanning two ...

Elevate Sports Ventures, the sports and entertainment consulting firm, has begun working with Nascar to develop the stock-car ...

The Australian Olympic Committee (AOC) has called time on its long-running sponsorship sales agreement with the Sportfive ...

Lega Basket will begin a process to sell its domestic media rights on May 5, SportBusiness understands, with very little ...