The Omnicom group and the IPG merger has now cleared 14 out of the 18 required regulatory hurdles. It is set to clear ...

Instagram plans to launch auto-scroll feature for posts. The trial has gained mixed reactions from the users regarding the ...

Perplexity-AI is a search and answer engine offering real-time responses to users in a conversational language. The pro ...

Mohanlal’s latest jewellery advertisement shows how a simple idea can stand out with the right performer. The veteran actor appears in a 110-second commercial.

While the overall box office declined marginally by 3% from ₹12,226 crore in 2023, it still marked the fourth year that the ...

HRX introduces bollywood actress Triptii Dimri as the new female brand ambassador. It was announced via ad campaign film ...

Ranjan will oversee the development and execution of Motorola’s brand strategy and integrated marketing communications across ...

Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

The phrase “Just Google it” is dying, and AI chatbots are quietly reshaping the internet. This week, we decode how the rise ...

The update, currently in testing, aims to offer users more granular insights into which parts of their content are resonating ...

The initiative will support both original concepts and existing IPs through strategic advisory, content creation, brand ...

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...