The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.