Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...