Mellany will be based in Boat Rocker’s Toronto office and report directly to Jon Rutherford, president, Global Rights, Franchise and Content Strategy, Boat Rocker Studios.

Squishmallows has joined forces with Crocs to release a variety of shoes and Jibbitz charms inspired by the iconic plush characters.

Disguise will take on worldwide rights to design, market, manufacture and distribute Among Us costumes and costume accessories.

Mattel has announced a new partnership with Rollic, a subsidiary of Zynga Inc., a wholly-owned publishing label of Take-Two Interactive, to introduce a new mass-market Barbie mobile game. The game ...

Heathside Trading has signed an agreement with Millimages to distribute a new line of Molang gifts and collectibles, set to launch in Q3.

It had been a few years since I last visited Sambro’s UK office – the large, imposing building in Bury it has called home for many years. My trip saw me meet with CEO Paul Blackaby, the man at ...

Mattel reports that Barbie sales drove the 9% increase, helping the company to its first quarter of sales growth in a year.

The Miraculous fashion range from Zag and Riva Kids will launch this month across the Middle East, featuring clothing and accessories.

Die cast vehicles and prop replicas based on sci-fi series, The Expanse, will be released through a license agreement with Alcon Television.

Established Licensing is a strategic partnerships consulting agency that aims to harness the power of collaboration.

Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, based on the fashion doll.

Batwheels marks DC's first ever Batman pre-school series, with Warner Bros. Discovery Global Consumer Products working with top licensees and partners on a global merchandise programme.