A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Our weekly roundup of the latest appointments and account wins news from The Native, Digirovers, Social Panga and many more.

To celebrate its 25 years in the Indian mutual fund industry, asset management company Bandhan AMC launched ‘Raju Bhaiya Ki ...

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

According to a 2023 Nielsen study, employee advocacy programmes yield an average ROI of 6:1. Influencer campaigns vary more ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...