Articles written by Sabrina Oliveri ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Articles written by Suchit Kakar ...

Our weekly roundup of the latest appointments and account wins news from The Native, Digirovers, Social Panga and many more.

To celebrate its 25 years in the Indian mutual fund industry, asset management company Bandhan AMC launched ‘Raju Bhaiya Ki ...

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...