The Paddy Power Comedy Festival returns to Dublin this week, bringing belly laughs to Iveagh Gardens and Whelan’s… and a ...

Following three consecutive years of sitting in second place, Tayto overtakes previous leader Cadbury, to become Ireland’s ...

We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this year’s Google Marketing Live (GML) in Mountainview, California in May, it ...

Vodafone Ireland has teamed up with Grey London to unveil The Toymaker, a new brand campaign designed to reposition the telecoms giant as a trusted broadband provider for Irish homes. The ad, created ...

RTÉ has announced a major sponsorship deal with online retail giant Very for the upcoming Irish edition of the international hit series The Traitors. The partnership will see Very support the eagerly ...

A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging sports and new sporting infrastructure as possible opportunities for the ...

The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and cluttered mobile market by “championing value with radical clarity.” The ...

It’s that time of year when the team at Adworld Towers takes a well-deserved break. We will of course be updating the website daily but our next weekly newsletter will not be published until Friday ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...