Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?
Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
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