Brand reputation is essential in today's digital world. With social media amplifying both praise and criticism in real time, companies must navigate the unpredictable world of online controversies ...

Gone are the days when people relied only on word-of-mouth or print media for healthcare information. According to a report by Statista, India's digital advertising spending in healthcare is expected ...

In public relations (PR), many terms are used interchangeably, often leading to confusion. The Public Relations Officer (PRO), Newsmaker, and PR Agency are among the most commonly misunderstood roles.

Businesses that rely solely on offline strategies face significant challenges in growth and scalability. The increasing dependence on digital platforms for shopping, entertainment, and information ...

Effective marketing for doctors is essential to attract more patients and grow your practice. With evolving patient behaviours and the rise of digital platforms, doctors must embrace modern strategies ...

The way people search for information is evolving rapidly. With the advancement of voice assistants like Google Assistant, Siri, and Alexa, voice search optimization for brands has become crucial.

Urbanization has transformed public spaces into hubs of sensory overload. Consider these statistics: 74% of urban dwellers feel overwhelmed by chaotic environments like transit hubs and hospitals (WHO ...

Google Ads for healthcare is a powerful tool that allows hospitals to target the right audience, increase patient acquisition, and build brand awareness. However, healthcare advertising comes with ...

Click Injection is a highly deceptive type of fraud in which fraudsters inject fake clicks just before a legitimate app is installed. This tricks the ad network into attributing the install to the ...

What Are the 5 W's? The 5 Ws—Who, What, When, Where, and Why—represent a timeless and foundational framework for gathering information, analyzing situations, and making informed decisions. Though ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage users to create and share content related to a brand, boosting authenticity and engagement.

A strong brand is more than just a business asset—it's the key to long-term success. Brand equity, the value derived from customers' perceptions of your brand, can make the difference between being ...