Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

The post LeBron James Gets His Own Barbie As Mattel Introduces First-Ever Athlete-Inspired Ken Doll appeared first on Blavity ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

In that , Barbie is a fascist, Mattel is the worst in corporate America, and I am a chauvinist buffoon,' Kreiz shared with a gleam in his eye. While many executives might have demanded changes to such ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

We recently published a list of 10 Best Kid-Friendly Stocks to Buy According to Billionaires. In this article, we are going ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.