Based on the average brokerage recommendation (ABR), e.l.f. Beauty (ELF) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of ...

At the other end of the industry supply chain, e.l.f. Beauty stands out as a disruptor in the cosmetics and skincare products ...

I tried foundations from Haus Labs, Il Makiage and E.l.f. to test for coverage, longevity and finish. I also tried to find ...