Fans thought Craig Robinson was walking away from comedy for good. Turns out, it was all part of a clever setup for something much bigger.

The (former?) comedian is joined by Ellie Kemper, Angela Kinsey, Creed Bratton and Oscar Nuñez to pitch his innovative small business idea.

The actor — who is joined by Ellie Kemper, Angela Kinsey, Creed Bratton and Oscar Nuñez in the new spot — also shares ...