Artificial intelligence (AI) is playing a huge role in heat rate optimization. In some cases, AI-driven models have analyzed ...

Conversion rate optimization is how you apply everything you’ve learned about improving conversion rates to your site. You don’t have to sweat over optimizing your conversion rate alone.

Market Research - Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?

For example, I have found that placing testimonials or press logos above the fold and not requiring the user to scroll down to locate them has always increased the conversion rate.

Increased User Engagement Conversion rate optimization improves the way visitors interact with your website and within your campaigns, leading to better engagement and, ultimately, conversions.

For example, if your law firm’s website had 53 conversions and 2500 visitors, your conversion rate is 2.1%. Not coincidentally, 2.1% is the industry standard conversion rate for law firms.