Bud Light’s continuing comeback tour stops by a backyard barbecue in this year’s Super Bowl ad, which stars pop singer Post Malone, comedian Shane Gillis and former National Football League star Peyton Manning.

This is Manning's second Super Bowl ad with Bud Light and Gillis' first; the comedian co-directed and starred in a national college football campaign for the brand prior to this spot. Malone is making his fourth appearance in a Bud Light Super Bowl commercial.

Post Malone, Shane Gillis and Peyton Manning teamed up for a “poppin'” Bud Light commercial at the 2025 Super Bowl. The “Sunflower” singer, 29, comedian, 37, and Hall of Fame quarterback, 48, come together as the “Big Men on the Cul-de-Sac” in Bud Light’s ad,

The “Big Man” ad aims to be a throwback to classic Budweiser campaigns. The Bud Light Frogs, “Wassup” guys, Puppy Bowl, and the donkey who dreamed of joining the iconic Clydesdales were all pop culture phenomena with universal appeal.

Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors.

For those looking to bring BMOC energy to their own Super Bowl LIX celebrations, Bud Light is offering a chance to win $10,000 and a suite of Bud Light gear. Fans 21+ can enter by commenting #BMOCYourBlock and #Sweepstakes on Bud Light’s Instagram post.