Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Starbucks CEO Brian Niccol said mobile ordering "chipped away" at the brand's soul.In a "Rapid Response" interview, he said ...

CEO Brian Niccol explains the company’s pivot back to its roots.

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

More change is underway at Starbucks, which recently announced plans to cut some items across its food and beverage menu. Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one ...

Starbucks’ CEO has been hard at work trying to restore the company to growth. The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the ...