Blue Bell is joining a wave of food producers who plan to phase out the use of synthetic dyes. Earlier this month, the Associated Press reported that federal health officials announced ice cream makers across America pledged to remove artificial dyes from their products in less than three years.

Blue Bell is joining a wave of ice cream makers that are swearing off certified artificial colors in their products.

Southerners have loved Blue Bell for over a century, since a group of businessmen decided to try their luck in Brenham back in 1907. Today, this classic ice cream and its myriad flavors dot every grocery freezer aisle.