The Detroit Zoological Society unveils the new design for its iconic Detroit Zoo water tower on May 21, 2024. Image courtesy of the Detroit Zoo. (WDIV) ROYAL OAK, Mich.

The new logo is a custom ‘C’. And within that, there's a clever design secret that you might not notice at first glance: a hidden counter form inspired by a rhinoceros horn.

Jacksonville's zoo is getting a new name to highlight its equal dedication to its plant and animal populations. Officials unveiled Monday a new name and logo for the zoo, rebranding as ...

The design is expected to be complete in the coming weeks, zoo officials said. The Detroit Zoo unveiled the new design of its water tower on Tuesday, May 21, 2024, as part of a rebranding project.

This new design will continue to spark that joy for years to come.” With the rebrand, the DZS, Detroit Zoo and Belle Isle Nature Center will get new logos.

The new water tower design and logo are part of a $267,000 rebranding campaign done by Doner in Detroit for the zoo, which is operating on a $49 million annual budget.

The Sedgwick County Zoo is unveiling a new logo that’s part of a major rebranding campaign, and at the heart of it is what Gardner Design senior art director Brian Wiens calls his Kansas lion.

The winning logo was designed by Jackson Gatlin, who was a graphic-design student at Duluth Business University at the time he submitted his entry. Gatlin is now employed by Forum Communication as ...

A new logo that was unveiled Tuesday will helplaunch an image face-lift thatwill make the Tulsa Zoo morerecognizable and marketable,zoo officials said.